J.Lindeberg announces extended partnership with PGA superstar Viktor Hovland

2019 marked the beginning of what has been a sensational partnership, with Hovland climbing the Official World Golf Ranking at an impressive speed. In fact, at just 24 years old, Hovland has already earned six professional wins, including three on the PGA Tour circuit. J.Lindeberg is honored to extend its multi-year partnership with Hovland as he continues his professional journey.

“I’m happy with where my career has taken me thus far, and I’m excited for what’s to come, including my extended partnership with J.Lindeberg.”
– Viktor Hovland

“We are proud that Viktor chooses to represent our brand and look forward to continuing to follow his journey. Aside from sharing our Scandinavian origin, Viktor personifies J.Lindeberg in so many ways, always pushing himself further and always aiming higher. He has a bright future ahead of him and we are so thrilled for J.Lindeberg to be a part of that future.”

– Hans-Christian Mayer, CEO, J.Lindeberg

Already a household name in the world of golf, Hovland is as known for his cheerful personality and Scandinavian charm as for his ability to win. In fact, his playing style and passion for the game are a reflection of J.Lindeberg’s motto, “Aim Higher”.

With golf playing a key role in its DNA, J.Lindeberg is privileged to have Hovland represent the brand in the years to come.

Founded in Stockholm 1996, J.Lindeberg inspires unconventional thinkers to live life to the fullest. The international fashion house bridges fashion and sport, offering sophisticated, edgy and comfortable products for a modern active lifestyle. The collections bring together creativity and Scandinavian progressiveness – for innovative fashion and sportswear that is sustainable and delivered through a customer-focused, seamless experience.